/Renata & Aivaras/
The idea was born when we (Renata & Aivaras) set together and find out what we want to do in our life. For a living, not just existence. You see, money wasn’t the motor for a proper living & even we worked in creative agencies, we didn’t liked their approach. We were tired of working for what we don’t fully believe. We wanted use our experiences and skills & combine with our own passions, not just fulfilling someone else dreams.
Speaking of passions, we are driven by graphic design, aesthetics, minimalism, abstract, urbanism, décor, interior design & combination of these subjects and styles. Either doing and seeing is a huge pleasure for us! And as we admire so many objects and creators, we knew that creating just a design studio wouldn’t be enough to fulfill our dreams. We wanted to surround ourselves by those we adore, get to know them, be inspired and share their story so others could be too.
In final conversation we decided to use our 6+ years experience in business management and 10+ years experience in design field and apply into a combination of design studio, gallery, shop and events. To simplify our multidisciplinary activity, we chose a phrase ‘creative house’ instead of ‘concept store’ definition. But it’s an explanation, not a name.
And how to name a global community of like-minded people, but still be able represent each of creators and their works, that was a question. We wanted that it would mean something for all and each.
Thought that we mostly work with brand identities & each creator, object usually is named, so the idea came from that. To call it ‘Name’ would be too boring, because each person, brand, object and project is unique. But here is a pronunciation and we think ‘/neim/’ bring much more personality and fits our aim perfectly – showcase most inspiring works/products and creators/brands, share their unique story. Some still guesses what each letter means, but the meaning is really simple.
When we crystallized the name & decided to go all-in for our life dream, we quit our jobs, moved to city where we knew no one & as we had no sponsors it took us about 6 months to: find creators who would believe in our vision; deal & prepare the premises; build the website; be tricked by landlords who decided to sell the premises for someone instead of renting to us; inform the creators, cross some out & find new; flush the disappointment & face that not everything might go so smooth as we thought; rethink our steps & fully prepare for different kind of launching and functioning.
And we finally launched /neim/ website with an e-shop on 24/25th March of 2018! We started with 10 independent brands and solo creators. Each name was revealed one-by-one in our grand opening event/game. We’re really proud of these creators, because they dare to make their ideas and dreams real, & so ours. Thank you all for that! <3
Since we launched, more creators joining /neim/, more people support our vision & we’re really happy that they understand why we created /neim/. It’s a huge pleasure to be surrounded by people with same philosophy and values, get to know their stories and how much in common we have. And it’s a double pleasure to know that these people see /neim/ as a community, not just as a retail platform.
/neim/ creative family
“Once you figure out what your passion is, one of most important things is not to stand alone for what you believe and do. Surround yourself with like-minded, supportive and honest professionals, so you could grow.”
What’s different from other design collectives? When building our design collective, we build relationships based on honest approach. We pick because of style and values, & we’re always related to quality, not quantity, because at the end it’s a huge pleasure to be surrounded by people with same philosophy and values, get to know their stories, how much in common we all have & reach for same goals. The artists, photographers, designers and brands /neim/ showcase we call creative family.
/neim/ creative family is about: to be surrounded by like-minded and active professionals; getting to know, inspire & support each other; going to /neim/ events; meeting, collaborating and even becoming friends; & most important – growing together.
Today /neim/ is growing platform which builds a global community of high aesthetics, abstract, minimalism and exclusives makers and lovers in fields of décor, furniture and lifestyle.
We been selecting pieces for the e-shop we personally admire & most of the pieces showcased at /neim/ are exclusives, so you won’t find these anywhere else in UK or even worldwide. They are not mass-produced and with no integrity to give a profit to massive labels. Creators put their taste, style, attention, time and most important – passion to make it. And we know that every piece, showcased at /neim/, will be assembled and packed with care & specially for those who order.
As we’re designers ourselves, we offer a full range of graphic design services – from brand identity to specific design work. In the ‘Design services’ section you will find selected projects we worked with lately. We’re very pleased to be invited to work with each and showcase them to you.
Why we chose to concentrate on independent instead of big brands? Can’t tell categorically that we’ll never ever going to work with & showcase huge brands via /neim/. We think both sides must have same values. It’s like friendship – you need to feel each other, not just chase those who are most beautiful or famous. We never wanted to be one of those who work with everyone & showcase everything just to make money. Yes, it is a full-time job where no one sponsors us, but as we said, our values are different. And, to be honest, we would like to be recognized for that. So no matter how big or small the name is, it’s about honest relationship.
Most brands plan too far. Not saying that we don’t have plans and visions for /neim/, but as the world keeps rotating, plans should be flexible too. There are billions of possibilities, depending on everyday decisions, so we rather stay true to our dreams and values, as it is what matters at first place.
Tomorrow? I’m sure we’ll work. It might sound ridiculous, but we working pretty much… always (Renata is laughing). It’s the studio and shop we need work at, so it takes a lot of time. Yes, there is a way to program some things, but we don’t want to loose a personal touch with all these amazing people. We wanted a full-time dream job and here it is, indeed! We love what we do, people from round the globe supporting our idea, & it’s a reward when /neim/ creative community and family grows!
We also would love to invite you all to our physical creative house where you could actually see and feel the objects we showcase, be inspired by exhibitions and other events, meet the like-minded, create something together & be a part of such a community. Sounds exiting, we know & we work toward to have this!
We might saying, that it’s a lot of work, but dreams don’t come true unless we work, right? So we’ll keep continue to look for like-minded. If you kept reading and thinking that we’re on the same page, but we didn’t find you yet, find us first!
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